Portfolio by Industry
ACH Child and Family Services (formerly All Church Home for Children)
Overview
All Church Home for Children came to Propel with over 100 years of experience caring for families and children and an overwhelming amount of negative brand equity. Looking to shed their brand but keep their history, Propel was engaged to help after several unsuccessful adventures by other firms.
Solution
After isolating key attributes, attitudes and history within the organization, Propel proposed a new name, created a new look that would establish ACH in the marketplace and help bring clarity to the services offered. An important part in the process was evaluating their online needs as a growing organization, including an employee “intranet” to keep the organization up-to-date.
Impact
Succeeding where previous firms had not, approval of the new brand was all but unanimous. Propel successfully delivered the entire rebranding effort by January 1, 2010 so that the new year would be a new day for ACH.
Tags
XHTML Compliance, W3C Compliance, SEO, CMS, CSS, JQuery, PHP, Social Media Strategy, Intranet, Blog, PayPal Integration, Event Management, Event Registration, Event Calendar, Email Marketing, Web Analytics
Belltower Chapel & Garden
Overview
This newly-created wedding and special event venue came to Propel needing to carve out a niche in an already saturated market. With nothing but a business plan and market research, Propel set to work.
Solution
Isolating the most unique and appealing aspects of the location, Propel created an identity and Web site that captured the beauty of the venue while also establishing its online creditials as a high-quality business. Additionally, Propel was charged to create, implement, and manage a Google AdWords campaign as well as an online media campaign utilizing both “organic” and “cost-per-click” Search Engine Optimization—which generated over $100,000 in the first 60 days.
Impact
Client was ecstatic about the design and the results. Within 30 days of the site’s launch in November 2009, Web traffic increased over 2,600%, the client secured two contracts and their first revenue, and was flooded with requests for tours—all with only online advertising in the marketplace.
Tags
XHTML Compliance, W3C Compliance, SEO, CSS, JQuery, PHP, Social Media Strategy, Email Marketing, CPC, Google AdWords, Google Business Listings, Web Analytics
Buxton
Overview
Buxton is the industry leader in customer analytics and
retail site selection technology, providing strategic target-marketing research services to major retailers, cities and economic development groups throughout the United States. Unfortunately, their Web site did not reflect their technological prowess or accomodate their massive content management needs.
Solution
Propel redesigned their site to add functionality, features, and informational infrastructure without losing Buxton’s brand recognition. A content managment system, RSS feeds, internal site search features, Webcasts, and easily updated news and content updating interfaces were all implemented to allow the client to move at the speed of business. In addition, Propel created direct mail and e-Blast programs for targeted retail and municiple audiences that are distributed weekly and posted simultaneously online so up-to-date content is consisitent with cross-media programs.
Impact
This company is on a growth fast track for adding national clients and municipalities to its roster. As stock brokers would say, "they are one to watch."
Tags
XHTML Compliance, W3C Compliance, SEO, CSS, JQuery, PHP, RSS Feeds, Email Marketing, Web Analytics
Cowles & Thompson, PC
Overview
This steeped-in-tradition Dallas law firm was adding younger, fresh-faced attorneys to their large legal team and needed a newer image for their marketing efforts including their Web site presence.
Solution
Propel Group accomplished the challenge of gaining the consensus of 80 attorneys and charted their advertising course in a unified direction with brighter conveyance.
Impact
With this refreshed branding, Cowles & Thompson is now in a marketing position, while keeping its long-trusted reputation, to better compete in the increasingly younger legal arena.
Tags
XHTML Compliance, W3C Compliance, SEO, CMS, CSS, Scriptalicious, PHP, Web Analytics
IBM—SurfAid Analytics
- USER ACCESS ONLY
Overview
IBM initiated a major update to their web analytics product. Engaged Propel Group to create a new look to coincide with the launch of the update.
Solution
Propel developed a fresh face for an outdated interface. Templates were created to streamline look throughout application and over 40 new icons were developed to improve usabilty. Worked directly with usabilty engineer and developers to implement major overhaul of product.
Impact
Initial usability testing suggested a 95% overall satisfaction for existing users with a marked improvement in ease of use. Eight month project completed two months ahead of schedule.
Tags
XHTML Compliance, W3C Compliance, Information Architecture, Usability Testing, Web Application
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