Portfolio by Industry

VHA, Inc.

Overview

This Fortune 500 company, representing over 28% of all U.S. health care, needed a unified message for its numerous entities. Uniformity in their messaging and marketing was paramount because of their collective power.

Solution

Propel Group established a foundation statement—"Together we’re greater than" suggesting that the whole is greater than the sum of its parts. In the introduction of this new theme, the letter "V" in VHA evolved to the "greater than" symbol. Print collateral and advertising programs were launched with strong modular grid systems that yielded flexibility and strength to their overall corporate message.

Impact

VHA’s Web site and all advertising carry this theme and an awareness survey shows percentages have increased tremendously.

Cook Children’s Health Care System

Overview

Cook Children’s Medical Center and Cook Children’s Health Care System is a broad state-wide system of facilities and services dedicated to providing high-level organization, critical care to children in need. Because of the scope of Cook Children's Health Care System, it became apparent they needed assistance in maintaining continuity in branding and marketing management that spanned the entire system, including satellite clinics throughout the state as well as physician-recruiting efforts and patient referral marketing that spanned across the globe.

Solution

Closely assisting Cook Children’s many marketing, development and public relations teams, Propel has provided strategies used in physician marketing, development and consumer marketing, and event planning, thereby providing the branding continuity necessary for a strong market image. Services provided to Cook also include assistance with technology upgrades, on-site presence when needed, and a business-partner attitude to get the tasks done—no matter the budget, no matter how tall the order.

Impact

From Promise, the Annual Progress calendars, to Consult, Cook Children’s publication to medical professionals, to fund-raising drive collateral, to their Home Health programs and annual conferences event planning, Propel has achieved a cohesive feel for Cook Children’s marketing efforts. At the same time, Propel has worked with these teams maintaining tight time frames and budget restraints. A very satisfactory working relationship has developed between Propel Group and Cook Children's teams over the years.

Horizon Health Care Corporation

Overview

Horizon Health Care Corporation experienced phenomenal growth through acquisitions and found they needed assistance in pulling more than a dozen scattered identities together to unite their corporate branding.

Solution

With vast corporate branding experience and the ability to work in tight time frames, Propel Group worked with eight different marketing contacts to maneuver this new client towards it's marketing goals.

Impact

Propel's ability to integrate HTML partners with appropriate skill sets—and to manage various client perspectives and personalities–achieved the launch of a fresh, put-together Web site that encompasses the Horizon family of companies. Phase II will include their Intranet and additional password-protected websites for their varied audiences.

Carter BloodCare

Overview

This well-established blood bank was in need of new branding and advertising avenues to boost their donor-driven collection process.

Solution

Propel Group designed new branding, focusing on the donor with pictures of real people and real testimonials. Also produced were wraps for mobile units turning them into friendly "billboards on wheels."

Impact

With this less clinical identity, Carter BloodCare is now enjoying being able to provide potential donors with a more approachable, people-oriented atmosphere for giving.

NOVAPLUS

Overview

NOVAPLUS, a supply chain company with a line of private medical products supporting 28% of all medical facilities in the U.S., needed a distinctive identity for their company and a graphic standards system that would cover a broad range of applications. The biggest challenge was developing a system that could be reproduced by various suppliers and processes on a broad range of products ranging from the smallest vial application to a one color imprint on a gallon jug of disinfectant. In addition, all designs had to be approved by the FDA (Food and Drug Administration). A high level of detail had to be considered in the design stage, including legibility and handling of dosage information to prevent possible errors in administering drugs to patients.

Solution

Propel created a logo and identity system to encompass all products and applications. A graphic standards guide was produced in printed and digital format to be distributed to all manufacturers of NOVAPLUS products. Propel also coordinated and managed approval process with the client and FDA to ensure compliance of final package design specifications.

Impact

A graphics system that has been universally accepted by the suppliers of NOVAPLUS and the FDA was created. A stronger presence in the industry was established and medical errors were reduced as a result of clearer and easier to read labels. NOVAPLUS has been in the forefront of bar coding its medical supplies, which was incorporated into all the packaging designs, further limiting dosage and distribution errors.

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