Portfolio by Industry
CEC Entertainment, Inc.—Chuck E. Cheese’s
Overview
Client saw opportuntities to increase sales with new product introductions and new food concepts for in-store testing.
Solution
New marketing concept point-of-sale was introduced in various stores around the U.S.
Impact
Varieties on the menu plus the addition of desserts proved to be a solid revenue generator. Food quality was deemed very good. Merchandising messages were on target and effective.
Blockbuster, Inc.
Overview
Blockbuster was in search of capturing more revenue opportunities and providing customers with a true movie going experience.
Solution
Blockbuster and Propel created new product opportunities for by adding take out concessions to make one’s in-home movie going experience an enjoyable and satisfying one.
Impact
Popcorn in various flavors and sizes have been a huge hit. Products have tested well and now available in all Blockbuster
stores across the U.S.
Sir Eats a lot
Overview
The restaurant concept at Cook Children’s was updated to be less of a
typical “hospital restaurant” experience and more of an exciting neighbor
restaurant for it's long stay patients and families. This hospital is a
critical care facility with average patient stay being 45-60 days. The new
concept had provisions for bed-ridden patients and cancer patients to enjoy
a sit down meal outside their hospital room. Also, the concept offered meals
to go that would enable parents to relieve each other and go home to tend to
the rest of the family with a convenient sit down meal in hand.
Solution
Propel named the restaurant concept to echo the “Disneyworld Cinderella
Castle” atrium appearance. Signage, interior graphics, menus, packaging and
to go stations were designed and implemented.
Impact
The concept by itself was a huge success. The work complemented a great
concept and has been recognized by local advertising clubs. The patient
faces when they arrive are priceless.
Palomino Euro Bistro
Overview
Palomino Euro Bistro was making its entrance into Dallas to further its expansion goal as a national restaurant already in other major markets across the country.
Solution
Create a high-impact invitation to introduce Palomino into the Dallas market that is wrapped around a Dallas charity that the restaurant’s audience profile are connected. DMA and TACA child and family programs were selected. Interactive contests inviting participation for quotes to later be branding into Palomino’s “National Thought Cards” was a hit—which is their own version of an entertaining end-of-the-meal fortune cookie-like message.
Impact
The restaurant openings were all well attended. Local and National Press was positive for the charities and their entrance into the marketplace. To date, Palomino Restaurant enjoys favored reviews and loyal support from the fickle Dallas restaurant crowd—which is really the icing on the cake.
2830 Samuell Blvd, Dallas, TX 75223 P 214.841.1032 F 214.841.1044
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