Portfolio by Services
Robert A. Wilson, Pamela Nelson and NorthPark Center
Overview
Color Equations. The concept of an art installation in NorthPark Center to illustrate color combinations through simple mathematical equations with the same art translated in book form to support the show.
Solution
Large panels of color suspended from the walls of NorthPark Center guide the passers by through the simple math of color creation. The book compiles the equations coupled with colorful quotes to enlighten all on in the world of color creation.
Impact
Due to the incredible response of viewers, the temporary installation has now become a permanent part of the NorthPark collection of art displayed in the Center.
Carter BloodCare
Overview
This well-established blood bank was in need of new branding and advertising avenues to boost their donor-driven collection process.
Solution
Propel Group designed new branding, focusing on the donor with pictures of real people and real testimonials. Also produced were wraps for mobile units turning them into friendly "billboards on wheels."
Impact
With this less clinical identity, Carter BloodCare is now enjoying being able to provide potential donors with a more approachable, people-oriented atmosphere for giving.
American Gem Trade Association
Overview
Client needed eye-catching, large-scaled trade show recognition at the world’s largest color gemstone trade show in the world.
Solution
Propel Group created colorful, themed slide-in panels for client’s partition walls in their various booths as well as rotating signs and escalator banners to make their presence known.
Impact
Client continues to dominate the industry with their presence and reputation.
Meridian Luxury Suites, Las Vegas
Overview
Condo project in Las Vegas being converted to hotel/luxury suites. Engaged Propel to create marketing materials to promote property externally as well as internally.
Solution
Reworked logo to better identify and position the property. Produced trade show booth, environmental graphics, brochure, key cards, and various other in room materials.
Impact
Increased awareness and exposure due to new marketing materials have booking up 75% overall.
Citadel Security Software
Overview
Citadel Security Software had no brand recognition in the extremely saturated security software technology arena. They needed assistance with global strategy and overall branding to make them stand out from the crowd.
Solution
Assisting the client with fresh concepts, marketing strategies, extensive content writing and media schedule management, Propel Group created targeted messaging and branding elements which were applied to trade show, sales support collateral and publication ads for Citadel.
Impact
Propel Group's designed campaigns increased awareness and recognition of their core message. Efforts resulted in a quarterly sales increase of over 700%. Focus group ad ratings of 100% recognition were realized after only three months of media insertions.
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