Portfolio by Services

Hobert Pools

Overview

This family-owned business was expanding operations by 300% and demanded a new sales collateral program that would portray their niche as builders of highly-customized pools and spas — the third largest in Dallas.

Solution

A fresh identity was created by Propel to project the company’s trusted reputation. Marketing collateral was developed to encompass the client’s full scope of personalized custom-built products and was then translated into their online presence.

Impact

Growth continues to soar with these new advertising tools. The client reports an amazing, positive reaction to these colorful representations of their building expertise.

Baylor University

Overview

Baylor University needed to upgrade its business programs’ collateral in a highly competitive marketplace. They had been marketing their Waco and Dallas programs independently and therefore were not fully capitalizing on Baylor’s collective reputation.

Solution

Propel created new brand collateral for each MBA business program, including EMBA programs for the Waco campus and the Dallas program.

Impact

The increased awareness of Baylor’s Dallas EMBA program resulted in capacity classrooms and a growing wait list. With efforts to increase awareness and revitalize sales support materials, programs showed an increase in enrollment of 18%.

Carter BloodCare—Blood Drive Live (2010)

Overview

Looking to reach out and appeal to high school students, Carter BloodCare engaged Propel to create campaign graphics for their “Blood Drive Live” program.

Solution

Propel created striking and attention-grabbing campaign graphics that would appeal to the desired age group without compromising integrity of the message. Creating “VIP” passes instead of “Hall Passes” was just one of the ways Propel worked to make giving blood seem “cool.”

Impact

Overall response has been positive from both Carter BloodCare and students. With T-shirts in constant need of resupply, it’s safe to say this outreach effort “totally rocked.”

Burford & Ryburn, LLP—100 Year Celebration

Overview

Burford & Ryburn, LLP was the first Texas law firm to receive the Texas Treasure Business award and was celebrating 100 years of service.

Solution

P ropel provided a fresh modern approach to help make Burford & Ryburn stand out in the industry, using the 100 years theme.

Impact

Incremental market success was measured with addition of new clients as well as, additional media attention around the "100 Things For Dallas," philanthropic giving.

Buxton

Overview

Designing collateral to market a company via it’s individual revenue silos is easy. However, marketing the same company horizontally across all business units with cohesive branding and unified messaging is a more difficult assignment. But manageable. Buxton had a need to unify their marketing efforts across a number of business units that had produced brochures over time—which unfortunately lost its brand continuity and weakened it marketplace strong suits.

Solution

A collateral audit was conducted, grid systems were designed to implement a new series of brochures. Bold colors coupled with strong corporate messages also reinforced across the web were sued to set Buxton aside from the competition in the marketplace.

Impact

Don’t ask us. Ask Buxton—the leader in Customer Analytics in this country.

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