Portfolio by Services

Warwick Melrose Hotel, Dallas

Overview

The award-winning Warwick Melrose Hotel contacted Propel for advertising collateral to capture the four-diamond experience that they offer their guests in the effort to attract more bridal parties and special events.

Solution

Propel Group emphasized the elegant and gracious style of the landmark hotel with an innovative design for the posters and ads. Propel also coordinated and managed the photo shoot to ensure the ideal images were captured.

Impact

With the advertisements running continuously in local, premiere bridal magazines, more and more “I do’s” are saying, “Yes” to the Warwick Melrose for their special occassions.

Citadel Security Software

Overview

Citadel Security Software had no brand recognition in the extremely saturated security software technology arena. They needed assistance with global strategy and overall branding to make them stand out from the crowd.

Solution

Assisting the client with fresh concepts, marketing strategies, extensive content writing and media schedule management, Propel Group created targeted messaging and branding elements which were applied to trade show, sales support collateral and publication ads for Citadel.

Impact

Propel Group's designed campaigns increased awareness and recognition of their core message. Efforts resulted in a quarterly sales increase of over 700%. Focus group ad ratings of 100% recognition were realized after only three months of media insertions.

Designs for Living

Overview

Designs for Living, a high-end custom rebuild and remodeling firm, needed new creative in the marketplace to help intrigue and entice new business.

Solution

Propel created a year-long advertising campaign that highlighted the best of the firm’s work with simple and memorable headlines. The clean and elegant approach was exactly what the client, and the client’s audience, have come to expect and adore.

Impact

Excelling where other firms have not, Propel has managed ad insertion deadlines with multiple vendors while juggling image selection, correction, and approval. Despite a wary and tight-budgeted economy, the client has seen no decrease in business. Perhaps more importantly, the client has been ever thankful that the burden of managing and executing their advertising campaign is in capable and trusted hands.

Hatco, Inc.

Overview

Hatco’s (Resistol, Stetson) audiences frequent the rodeo. It’s a known fact. The client wanted their name to be synonomous.

Solution

Using brightly colored graphics and headlines that had some guts to them proved to be the winning concept direction.

Impact

Both Resistol and Stetson are major sponsors of rodeos worldwide. Banners hang throughout stadiums everywhere. All program advertising was converted to this recognizable format. Stetson and Resistol remain household names and continue to dominate the western wear hat industry.

RoadLoans.com

Overview

Roadloans.com is an online lender that enables the car buyer to make his best deal and purchase his/her next vehicle as if they were a cash buyer—an enviable position for anyone. Once approved a certified check is delivered within 24 hours of inquiry.

This often time enables a car buyer to make a better “deal” with their next purchase. Thus RoadLoans marketplace position and success.

Client provided research shows that the NASCAR audience profiles were indeed their audience, thus why they sponsor a NASCAR and driver Kevin Harvick.

Solution

Propel created (3) full-page ads to rotate in the “Chase of the Cup” publication which ran over the course of race season focusing on both new car loans and refinance options. Messaging and ease of access to these lending options were precisely communicated.

Impact

Online inquiries accelerated, number of loans closed redlined, and refinance options never communicated before spiked.

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